Bonora Rountree, Inc.


Bonora Rountree, Trial Consulting & Research

Who We Are

Bonora Rountree, Inc. is a trial consulting firm based in San Francisco.  Our website address is:  This privacy policy covers this website, and our business, marketing and advertising practices that are covered by this website.  It is meant to inform you about our collection and use of your personal information, what your personal information is, and why and how we collect it. 

What Personal Data We Collect and Why We Collect It

Bonora Rountree collects and processes personal data with your consent, as required by law, or as necessary to fulfill our legitimate business interests, including to:

  1. provide our customers with our services;
  2. manage, administer, and operate our business;
  3. research potential case conflicts, and client relationship issues;
  4. meet our contractual legal obligations;
  5. prevent fraud; and
  6. protect the security of our systems and our customers.

Personal data that is submitted in a business capacity may be merged with available business contacts and databases.

In addition to personal data to provide client services, we may use your personal data to:

  1. Allow members of the public to be recruited for mock trials, focus groups, and/or surveys sponsored by Bonora Rountree, Inc. For example, we would not want to recruit a focus group participant who has personal or professional contact with a party in a case, or with an attorney involved in that case.  Therefore, we may use your name and/or law firm to screen members of the public so that may be recruited for one of our research exercises;
  2. Improve services that we provide to our clients, and the legal community;
  3. Provide updates to our services, events, blog posts, and/or trial preparation advice that we provide to interested readers;
  4. Deliver services requested by our clients;
  5. Inform our clients of matters related to the services we provide;
  6. Provide support to our clients.

Your Contact Information

The personal data for clients and potential clients that we collect includes first and last names, email addresses, employer/law firm, the history communications via email with employees at our firm, and sometimes notes from telephone conversations.  Aside from internal communications with employees and contractors with our firm, the information that we collect is often publicly available online, through databases like PACER, law firm websites, or state bar registries. 

We will not use this website to communicate information to the general public about any active cases we are working on. Our work on past cases is only included after gaining permission from the attorneys we have worked with on that case. 


Cookies are small text files placed in your computer or browser by websites that you visit.  They make websites work more efficiently and provide information to the owners of the site.  Cookies allow a website to recognize your device, letting you navigate between pages efficiently, remembering your preferences, and generally improving your experience. 

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. This will allow us to keep track of the pages of our website that are attracting the most interest, and to tailor the content of our website to track reader interest.  Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks.


When visitors leave comments on the site, we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact Forms

Contact forms that visitors complete through this website will be used to create contacts with visitors.  We use the information we receive through contact forms to update our contacts database.  You may receive updates about our firm through the email address you provided, but you will be able to opt out of receiving emails at any time. 

Embedded Content from Other Websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.


We sometimes rely on third-party software, like Google Adwords or Bing Ads, email marketing software, like MailChimp or Constant Contact, or Client Relationship Management Software, like HubSpot, Microsoft Dynamics, or Salesforce, to provide analytics that will allow us to track website visits, and email communications.  Our reliance on these third-party purveyors allows us to maintain consistent and meaningful communications to our clients.  To the best of our knowledge, our third-party software vendors are governed by the same privacy principles and security practices as we are. 

Who We Share Your Data With

As a general rule, we do not disclose any personal information gathered from our website to persons outside of our company.  Access to the data collected through our website is limited to our employees and companies that provide services to us (such as computer support services), to parties who receive information as part of providing our services (such as Google Adwords, or others), or to cloud support services we use. 

In rare circumstances, we may be required to release personally identifiable information if legally required to do so by law enforcement or other government authority, on advice of counsel.  We may also be required to release personal information to protect our rights, to prevent crime, or protect others from harm. 

How Long We Retain Your Data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

What Rights You Have Over Your Data

If you have an account on this site, or have left comments, you can request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.