Unprecedented times require the wisdom of experience. Our consultants were among the first to participate in Zoom jury selections. We have been conducting online mock trials and focus groups since the early days of the pandemic.
You have questions.
We have answers.
As thorough researchers with decades of experience, we apply the research tools you need to build a winning case.
Helping you present the best case, to the most receptive audience of jurors.

Our services are built upon the foundation of effective trial presentation:
- A simple story
- Themes that resonate
- Witnesses who can testify clearly, and with confidence
- Visual images that people understand and remember
- Openings and closings that move and persuade
- Jurors who will listen, watch and judge with an open mind
What Our Clients Are Saying
We have worked with Bonora Rountree on challenging criminal cases in San Francisco, New York, and Seattle. Whether their work involves mock jury exercises, juror questionnaires and research, or voir dire and jury selection, they are consistently thoughtful and strategic. It is a pleasure to work with real pros.
Steve BauerLatham & Watkins
We worked with the Bonora Rountree team on two cases, one of which was a classic David and Goliath case where my firm represented a large foreign company sued by a small local startup. I was impressed with the BR team’s ability to see the minefields in the case and use those minefields as triggers to reveal potential biases during jury selection. Their mock trial research was carefully designed to develop jury selection and case presentation strategies. Their contributions were invaluable and I highly recommend them.
Daralyn DurieDurie Tangri
I have worked with Beth Bonora and her colleagues at Bonora Rountree for over two decades, in every kind of criminal case. Whether it's mock trial research, opening and closing, or jury selection, their work is beyond compare. Their expertise can turn a difficult criminal case into a winner.
Cris ArguedasARGUEDAS, CASSMAN & HEADLEY, LLP
Representing an indigent client in a murder case, I brought in Beth Bonora to assist with jury selection. She grasped the case quickly and knew what was needed in voir dire. Her penetrating analysis of the jury pool paved the way for a positive outcome for my client.
Lisa Maguire -Chief DefenderSan Mateo County Private Defender Program
Our client was the subject of more than 550 newspaper articles in the 5 ½ years leading up to trial. We needed a systematic analysis of those articles to demonstrate their effect on community-wide claims of emotional distress and diminution of property values. Despite the unusual volume of newspaper coverage, Will Rountree quickly identified the important issues and structured the content analysis. He not only produced a first-rate report, but did so on a near-impossible deadline. When I need an expert to examine the content of pretrial publicity, Will is at the top of my list.
Clifford J. ZatzCrowell & Moring llp
I've worked with Will Rountree on several cases and each time he focused like a laser on what matters most to jurors. He worked quickly to understand the details in complex cases, using his knowledge of the details to construct themes that resonated with jurors.
Joseph P. McMonigleLong & Levit llp
Alexis and Beth worked with us on pre-trial research, jury questionnaires, graphics consulting, and jury selection. Their theme development and case strategy consulting was top-notch. Their recommendations for our witnesses and trial graphics marked a turning point in our case and led to our ability to connect with the jurors. With Alexis and Beth’s help, we won a $1.7 million award in compensatory damages and $15 million in punitive damages. From start to finish, they offered insights that helped us win a groundbreaking verdict for our clients.
Lesley WeaverBleichmar fonti & auld llp
On the toughest criminal cases, Bonora Rountree is where we turn for deep experience and seasoned instincts to help us develop effective trial strategy. They quickly grasp complex material, identify strengths and weaknesses and help formulate case themes that jurors can absorb.
Nanci Clarenceclarence dyer & cohen llp
Bonora Rountree was an integral part of our trial team and contributed to our client's successful 2008 jury verdict, which was the largest jury verdict of the year in the country. Their work is outstanding.
Barry LeeManatt, phelps, & phillips, llp
Beth Bonora and her team performed extraordinary survey research to help us understand juror attitudes in Silicon Valley, and the information gathered was as surprising as it was helpful in framing arguments and themes for trial.
Jerome Rothmunger tolles & olsen llp
I could not be more satisfied with the work of Bonora Rountree, having enlisted their services in a variety of cases ranging from large multi-party MDL cases to private antitrust matters. … Their high-quality work directly contributed to better case evaluation which led to favorable plaintiff settlements and a significant plaintiff’s verdict. Always sensitive to the budgets of different litigation matters, they are flexible, professional, knowledgeable and a pleasure to work with. I highly recommend them.
Dennis StewartGustafson Gluek PLLC
Bonora Rountree helps even before you reach the courtroom. Will Rountree worked with me on developing opening statement, closing argument, and witness examinations for a case, and that preparation ultimately helped to impress the adverse carrier and secure a judgment on the eve of trial.
Scott SumnerSumner Law
Their insights - pretrial - have been incredibly helpful. They are worth their weight in platinum.
David FerminoLaw Foundation of Silicon Valley
Beth Bonora and her colleagues were essential in enabling us to present a complicated, multi-layered defense in a cogent, persuasive and successful manner. From the focus group presentations to jury selection, opening and closing statements, the counsel received was "spot on." Most importantly, the client understood and appreciated the value added.
Dan HerlingMintz Levin Cohn Ferris Glovsky and Popeo PC
Beth Bonora and her colleagues worked closely with us in trying to choose a jury for one of the most controversial public figures in the country. Besides the great guidance that she provided in navigating us through this difficult task, Beth was a major part in helping us formulate how best to simplify our case for the jury. Beth and her team have the talent, insight and experience to bring great value to these tasks, and most importantly, understand what it is like to work with the schedules of attorneys preparing for trial. They are truly a pleasure to have on board any trial team.
Joe CostaCosta Law
Distilling a complex case into a story that jurors can understand and accept is critical. Bonora Rountree has been extremely helpful with this process and has had a significant role in obtaining positive results for my clients. I have particularly valued their assistance in some difficult cases where there was a great deal at stake and my resources were limited.
Dek KetchumThe Law Offices of Dek Ketchum
Cases involving multiple defendants and allegations of gang membership are difficult cases to try before juries. Jury selection is crucial. Will Rountree assisted the defense team in creating a comprehensive jury questionnaire that covered a long list of hot-button issues that were key to insuring our clients received a fair trial. He pulled what must have been an all-nighter evaluating questionnaires and prepared spreadsheets that allowed us to have all of the most relevant information we needed for jury selection. He’s committed to his clients, extremely insightful, and a pleasure to work with
Randy Sue PollockAttorney at Law
We had become a little myopic after years of working on our litigation. Bonora Rountree showed us why jurors were offended by business practices that had become commonplace to us, and why practices we found abhorrent were met with shrugs of indifference from the public. With their help, our claims were resonating more clearly by the time we got to trial.
Robert Hubbard -RetiredAssistant Attorney General, State of New York
I worked with Will Rountree on an extremely challenging criminal case in federal court. At the center of the case was an indigent client who had very strong opinions about how his case should be tried. The case also required us to address provocative racial issues in jury selection. Will reviewed case material, met with our client, and worked with us to develop extremely effective voir dire and case presentation strategies. The jury split 6 to 6, and the Government dropped the charges. This was a huge victory for our client, and the services Will provided were extremely helpful in gaining this victory.
Michael StepanianAttorney At Law
From pretrial research to jury selection, Alexis provided us with the insights we needed in our fraud and embezzlement case. She identified the strengths and weaknesses in the case that helped us secure the win for our client. Her thoughts about the jurors’ reactions to our case were on target. I highly recommend her.
Leyla PasicWood Litigation
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We Have the Tools You Need to Help You Win Your Cases.
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Jurors make their decisions at trial using their intellect and their hearts.
The challenge for the trial lawyer is to shape the case so that jurors can reason their way to a verdict without contradicting their instincts about what is right and just.

We help lawyers develop trial strategies and case themes that will reach all kinds of people, in ways that appeal to their intellectual, emotional, and moral concerns.
It's likely we have experience with cases like yours...
Age Discrimination
Antitrust
Bid Rigging
Breach of Contract
Breach of Fiduciary Duty
Breach of FRAND Agreements
Construction Projects & Redevelopment
Consumer Class Action
Eminent Domain
Insurance Coverage
Patent Infringement
Private Attorney General Actions (PAGA)
Race Discrimination
Theft of Trade Secrets
Unfair Competition
Utilities & Public Power
Our consultants have decades of experience.
In fact, one of our firm's founding members helped found the field of Trial Consulting. Contact us to find out how our experience can help you overcome the challenges in your case, and help you win.
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